Online Store Our thoughtfully curated inventory. Buy online or come on down! Shop Fit by Spokesman Known nation-wide for our fitting expertise. We want you to be happy on your bike! Book a Fit Rentals Explore beautiful Santa Cruz by bicycle. Reserve your bikes online here! Get Here Directions and Map Join our Mailing List Below! Only good deals and cool bike things. No spam ever. Events, Rides, Classes and more Classes, rides, and events in the Santa Cruz community! Meet Us Dedicated Bike Nerds. Too busy to get downtown? Let’s save you some time. We will pick up your bike, and deliver it back to you after it’s been serviced. Just contact us for arrangements!