Customer Service

The Spokesman crew is a group of friendly people who are excited about all things bicycle. We will find the ideal saddle, the tiny screw  for your cleat, and chat for hours about the perfect bar tape. Not to mention finding the bike love of your life.

Professional Fit Studio

All the most advanced tools and the people that know how to use them. Spokesman has been fitting people for over 30 years. Our expert fitters can improve your position, increase your comfort, and maximize your performance.

Experienced Mechanics

Our friendly service department is a well-trained team of passionate bike experts.  Certified in all possible bicycle systems, our techs know their stuff and love to work on bikes. We are happy to give you a free quote!

Fit by Spokesman

Known nation-wide for our fitting expertise. Click here to book your appointment online!

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Explore beautiful Santa Cruz by bicycle.   Reserve your bikes online here!

Events, Rides, Classes and more

Classes, rides, and events in the Santa Cruz community!

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Meet Us

Dedicated Bike Nerds

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Directions and Map

Too busy to get downtown?

Let’s save you some time.  We will pick up your bike, and deliver it back to you after it’s been serviced.  Just contact us for arrangements!

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